"To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. This book explores the use of...

Titel -- Inhaltsverzeichnis -- Geleitwort -- Vorwort -- Finanzwelt im Umbruch -- Megatrend Next Generation Finance -- 1 Einleitung -- 1.1 Fundamentale Veränderungen der Wirtschaft -- 1.2 Technologischer Fortschritt und Internet als Auslöser dieser Veränderungen -- 1.3 Demokratisierung der...

Challenges and opportunities for communicating corporate social responsibility through digital platforms -- Corporate social responsibility engagement via social media : in theory and practice / Sarah Glozer and Sally Hibbert -- Unlocking corporate social responsibility communication through...

"This book presents a variety of practical applications, tools, skills, practices, models, approaches, and strategies that are proving themselves in practice-demonstrating effectiveness with managing diversity and innovation. It also shares a different pattern of research work that will provide...

"This book examines the role of social media technology in organizational settings to promote business development and growth, highlighting a range of relevant discussions from the public and private sectors"--