"This book seeks to present, analyze, and illustrate the challenges and rewards of developing and producing mobile commerce applications, emphasizing the integral role M-commerce plays in global business"--Provided by publisher.

This research aims to examine the relation between Over-The-Top (OTT) services and mobile telephony. It will also investigate factors affecting customer use of OTT services. Such services have been increasing in terms of revenue and intensity of usage; conversely, revenue from mobile telephony...

This study focused on the environmental sustainability of the mobile communications industry (MCI). Environmental sustainability in MCI can affect not only corporates in the sector but also other industries by providing solutions to cope with environmental issues. Despite the significance of...

In theory, network profits are independent of the reciprocal termination rates when operators charge nondiscriminatory call prices (Laffont, Rey and Tirole, 1998). Additionally, termination rates can be used to subsidize subscriber acquisition cost. This issue is typically known as a "waterbed...

Employing fixed effects regression models, this study examines influential factors of OTT video market growth in 50 countries. The results suggest that Netflix market entry, OTT market concentration, traditional pay TV market size, mobile broadband infrastructure, and income contribute to the...

The mobile provision of social networking services including integrated voice, pictures and music over IP lead to the success of companies such as Snapchat, Skype WhatsApp, Twitter or Spotify.. Understanding the rapid international diffusion of these companies' mobile integrated services,...