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Comprendre et séduire la géneration Z : comportements de soncommation et relatins des post-millennials avec les marques
Batat, Wided (ed.) - 2017
Persistent link: https://www.econbiz.de/10011743782
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Handbook of research on effective advertising strategies in the social media age
Taşkıran, Nurdan Öncel (ed.); Yilmaz, Recep (ed.) - 2015
"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher.
Persistent link: https://www.econbiz.de/10010532153
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Handbook of research on effective advertising strategies in the social media age
Taskiran, Nurdan Oncel (contributor);  … - 2015
Persistent link: https://www.econbiz.de/10010532185
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Strategische Kommunikationsplanung
Szyszka, Peter (ed.) - 2008
Persistent link: https://www.econbiz.de/10003603455
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Guerilla-Marketing
Drees, Norbert (contributor) - 2007
Persistent link: https://www.econbiz.de/10003554028
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Marketing-Instrumente : Grundlagen der Marktbearbeitung
Müller, Jochem (ed.) - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10012878354
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Stereotype in Marketing und Werbung : interdisziplinäre Perspektiven auf kulturspezifische Wissensrepräsentationen
Janich, Nina (ed.) - Stereotypen und Wissensrepräsentationen in Marketing … - 2019
Persistent link: https://www.econbiz.de/10013432118
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Informationen, Macht und Moral : Anmerkungen aus theoretischer und praktischer Perspektive
Bodenstein, Gerhard (ed.); Klein, Andreas (contributor) - 1998
Persistent link: https://www.econbiz.de/10000678111
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Selected essays on competitive advantage
Schrempf, Fabian Peter Walter - 2018
Persistent link: https://www.econbiz.de/10012000106