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"This book explores the impact of mobile money transfer and its impact on social, corporate, micro, and macro policies concerning the aggregated economy and individual households as a whole within an economy."- Provided by publisher
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This thesis discusses customers' engagement behaviors (CEB) in the context of continuous service relationships (telecommunication provider and financial services' provider). CEB manifestations are agreed in literature and in business to be a potential source of value for the firm and valuable...
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As the mobile-based O2O industry grows, many existing O2O service providers are attempting to expand their businesses by service diversification. According to this trend, the current study investigated the effects of the parent O2O service-related factors on the user adoption of a sequel...
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