Special issue: From value creation to customer satisfaction loyalty and brand equity
guest ed.: Su Mi Dahlgaard-Park
| Alternative title: | From value creation to customer satisfaction loyalty and brand equity |
|---|---|
| Year of publication: |
2011
|
| Other Persons: | Dahlgaard-Park, Su Mi (contributor) |
| Publisher: |
Abingdon, Oxfordshire : Routledge |
| Subject: | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image |
| Extent: | S. 925 -1118 graph. Darst. |
|---|---|
| Series: | Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 22.2011,9 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 6 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009504085