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Community Building mit Influencern : kreative Wirtschaftskommunikation in der Plattformökonomie
Behrmann, Malte; Konhäusner, Peter; Mehner, Jaqueline; … - bbw Hochschule - 2018
Persistent link: https://www.econbiz.de/10012004443
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The political economy of celebrity activism
Farrell, Nathan (ed.) - 2020
"Getting busy with the fizzy" : Johansson, SodaStream and Oxfam : exploring the political economics of celebrity … / Lukasz Swiatek -- The value-form of persona : celebrity scandal, activism, and commodities / Hilary Wheaton and Samita Nandy … -- Authentic activism : challenges of an environmental celebrity / Susan Hopkins and Eric Louw -- Promoting peace and coffee pods …
Persistent link: https://www.econbiz.de/10012065168
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Celebrity, convergence and transformation
Brownlie, Douglas (ed.); Hewer, Paul (ed.);  … - 2018
Persistent link: https://www.econbiz.de/10011708922
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Markets, firms, and property rights : a celebration of the research of Ronald Coase
2011
Persistent link: https://www.econbiz.de/10009665174
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Der Mensch als Marke : Konzepte - Beispiele - Experteninterviews
Adlmaier-Herbst, Dieter Georg (ed.) - 2011 - 2., ungekürzte Auflage
Persistent link: https://www.econbiz.de/10008902054
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Brand mascots : and other marketing animals
Brown, Stephen (contributor);  … - 2014
Persistent link: https://www.econbiz.de/10010378957
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Testimonial advertising in the American marketplace : emulation, identity, community
Schweitzer, Marlis (contributor);  … - 2009
Persistent link: https://www.econbiz.de/10003846393
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Selected essays on negative publicity and company performance
Breberina, Jovica - 2016
Persistent link: https://www.econbiz.de/10011635287
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Southern China, Hong Kong, and Taiwan : the evolution of a subregional economy
Khanna, Jane (contributor) - 1995
Persistent link: https://www.econbiz.de/10000543646