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Internet platforms' threats : Facebook, Google, etc.
Alleman, James H. - 2018
expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet …, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google …
Persistent link: https://www.econbiz.de/10012012003
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Effiziente Auftragsabwicklung mit myOpenFactory
Schuh, Günther - 2008
Persistent link: https://www.econbiz.de/10003555122
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Essays on Platform Markets
Sudaric, Slobodan - 2019
Persistent link: https://www.econbiz.de/10012103025
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The internet of platforms and two-sided markets : implications for competition and consumers
Frieden, Rob - 2018
Persistent link: https://www.econbiz.de/10012011981
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Organisation der Content-Produktion
Sydow, Jörg (ed.) - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10014006734
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Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
Bliemel, Friedhelm (ed.) - 1999
Persistent link: https://www.econbiz.de/10000681796
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International advertising and communication : current insights and empirical findings
Diehl, Sandra (ed.); Terlutter, Ralf (contributor) - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
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Special issue on creativity research in advertising
Sasser, Sheila L. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003808064
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Marketing communications strategies
Pilarczyk, Bogna (contributor) - 2008
Persistent link: https://www.econbiz.de/10003677105
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Special issue: Symposium on "The economics of internet advertising"
Tremblay, Victor J. (contributor) - In: Review of industrial organization : RIO 44 (2014) 2, pp. 113-159
Persistent link: https://www.econbiz.de/10010375276