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Reflections on the futures of marketing : practice and education
Lehmann, Donald R. (ed.); Jocz, Katherine E. (contributor) - 1997
Persistent link: https://www.econbiz.de/10000646730
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Marketing and semiotics : new directions in the study of signs for sale
Umiker-Sebeok, Jean (ed.) - 1987
Persistent link: https://www.econbiz.de/10000071049
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Major theoretical debates and contemporary issues in marketing theory
Maclaran, Pauline (contributor) - 2008
Persistent link: https://www.econbiz.de/10003605084
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Creative marketing for new product and new business development
Ishikawa, Akira (ed.) - 2008
Persistent link: https://www.econbiz.de/10003689530
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Special issue: The transition from product to service in business markets
Jacob, Frank (contributor) - 2008
Persistent link: https://www.econbiz.de/10003700308
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Handbook of marketing decision models
Wierenga, Berend (ed.) - 2008
Persistent link: https://www.econbiz.de/10003631787
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
Freiling, Jörg (ed.); Kollmann, Tobias (contributor) - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003501411
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Reconnecting marketing to markets
Araujo, Luis (ed.) - 2010 - 1. publ.
Persistent link: https://www.econbiz.de/10008657783
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Handbook of business-to-business marketing
Lilien, Gary L. (contributor) - 2012
Persistent link: https://www.econbiz.de/10009492438
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
Freiling, Jörg (ed.); Kollmann, Tobias (contributor) - 2015 - 2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10010528993