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Commentaries and rejoinder to "Marketing of vice goods : a strategic analysis of the package size decision" by Sanjay Jain
Rao, Ram C.
;
Wansink, Brian
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 52-58
Persistent link: https://www.econbiz.de/10009511629
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