"This book presents the emerging trends in green marketing across the globe, highlighting the need, characteristics, principles, challenges, and opportunities. It broadens the knowledge on the emerging trends of green marketing across the world in the light their respective environmental...

This book provides the latest empirical research findings on how sustainable development can work not just for organizations, but for the global economy as a whole, covering various fields, including economics, finance, and marketing; operations management; communication sciences; sociology; and...