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Konsumentenverhalten bietet Multi-Channel Händlern die herbeigesehnte Möglichkeit, sich gegen die schnellwachsenden Pure-Online Player zur …
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Growing appreciation of the novel challenges of climate change and environmental degradation is among the core drivers of the ongoing transformation in the food industry. In response to the growing costs for society and the environment, the broad reliance on large-scale and industrial methods of...
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Online retailing is lacking the opportunity to touch and try tangible products before purchase. Thus, a complete judgement of the main product characteristics is not possible and customers’ uncertainty increases. In case that the ordered products do not fulfill the expectations, consumers...
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