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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010336664
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2
Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
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3
Three essays on consideration sets
Terech, Andres
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2004
Persistent link: https://www.econbiz.de/10003946475
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4
The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
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2019
Persistent link: https://www.econbiz.de/10012105022
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5
Neurobiological foundations of decision-making under uncertainty
Ring, Patrick
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2016
Persistent link: https://www.econbiz.de/10011556288
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6
Dynamic semiparametric factor model in applications to fMRI and interest rates
Majer, Piotr
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2015
Persistent link: https://www.econbiz.de/10010486403
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7
The moral brain hypothesis : neuro-psychological foundations of moral values and norms
Ugazio, Giuseppe
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2018
Persistent link: https://www.econbiz.de/10012024145
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8
The interaction between digital marketing communication and customer loyalty
Merisavo, Marko
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2008
Persistent link: https://www.econbiz.de/10003766169
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9
Essays in sales compensation and direct marketing
Steenburgh, Thomas J.
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2004
Persistent link: https://www.econbiz.de/10003777155
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10
Empirical essays on price discrimination and market segmentation
Khan, Romana
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2004
Persistent link: https://www.econbiz.de/10003778028
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