//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand Leadership in the contem...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
13
Markenführung
13
Social Marketing
6
Social marketing
6
Consumer behaviour
3
Feldforschung
3
Field research
3
Konsumentenverhalten
3
Schweden
3
Sweden
3
Behavioral economics
2
Beziehungsmarketing
2
Cognition
2
Estimation
2
Experiment
2
Innovation
2
Kognition
2
Market entry
2
Markteintritt
2
Product management
2
Produktmanagement
2
Relationship marketing
2
Schätzung
2
Social values
2
Soziale Werte
2
Strategisches Management
2
Theorie
2
Theory
2
Time
2
USA
2
United States
2
Unternehmen
2
Verhaltensökonomik
2
Zeit
2
2001-2007
1
2004-2007
1
Absatz
1
Altruism
1
Altruismus
1
Antibiotics
1
more ...
less ...
Online availability
All
Free
8
Type of publication
All
Book / Working Paper
19
Type of publication (narrower categories)
All
Sammlung
Article in journal
11,263
Aufsatz in Zeitschrift
11,263
Aufsatz im Buch
2,620
Book section
2,620
Graue Literatur
801
Hochschulschrift
801
Non-commercial literature
801
Working Paper
788
Arbeitspapier
582
Thesis
561
Case study
483
Fallstudie
483
Collection of articles of several authors
475
Sammelwerk
475
Article
423
Aufsatzsammlung
351
Dissertation u.a. Prüfungsschriften
151
Conference paper
140
Konferenzbeitrag
140
Reprint
121
Lehrbuch
109
Konferenzschrift
108
Ratgeber
102
Guidebook
96
Textbook
94
Bibliografie enthalten
65
Bibliography included
65
Conference proceedings
59
Conference Paper
50
Handbook
43
Handbuch
43
Interview
27
Collection of articles written by one author
19
Fallstudiensammlung
18
Systematic review
16
Übersichtsarbeit
16
Mehrbändiges Werk
13
Multi-volume publication
13
Glossar enthalten
12
more ...
less ...
Language
All
English
19
Author
All
Benlian, Alexander
2
Adam, Martin
1
Berthon, Pierre R.
1
Buxmann, Peter
1
Carolin, Bock
1
Dahl Winther, Christian
1
Depecik, Barış Erman
1
Gräve, Jan-Frederik
1
Hauge, Atle
1
Herziger, Atar
1
Holbrook, Morris B.
1
Hong, Gee Hee
1
Jahn, Eric
1
Joshi, Yogesh V.
1
Kick, Markus
1
Kirchgeorg, Manfred
1
Koch, Oliver Francis
1
Kurz, Verena
1
Maier, Erik
1
Pfrang, Dominique C.
1
Sheth, Jagdish N.
1
Stach, Jens
1
Terech, Andres
1
Thaler, Verena
1
Trier Damgaard, Mette
1
Östervall, Linnea Wickström
1
more ...
less ...
Institution
All
Verlag Dr. Kovač
1
Published in...
All
Dissertations in Economics
1
ECON PhD dissertations
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Economic studies
1
Geografiska regionstudier
1
Legends in consumer behavior
1
PhD thesis / School of Economics and Management, University of Aarhus
1
Schriftenreihe zum Business Development
1
Springer-Gabler Research
1
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
-
2019
Persistent link: https://www.econbiz.de/10012105022
Saved in:
2
Managing brands in the digital era
Gräve, Jan-Frederik
-
2019
Persistent link: https://www.econbiz.de/10012103146
Saved in:
3
Revitalizing brands and brand portfolios : essays on brand and brand portfolio management strategies
Depecik, Barış Erman
-
2016
Persistent link: https://www.econbiz.de/10011641309
Saved in:
4
Selected essays on corporate reputation and social media : collection of empirical evidence
Kick, Markus
-
2015
Persistent link: https://www.econbiz.de/10010493101
Saved in:
5
Marketing applications :
branding
, communications, and strategy
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505798
Saved in:
6
The interdependence between business development and brand management
Thaler, Verena
-
2018
Persistent link: https://www.econbiz.de/10011764253
Saved in:
7
Essays on price dynamics
Hong, Gee Hee
-
2012
Persistent link: https://www.econbiz.de/10011818559
Saved in:
8
Strategic timing of product introduction under heterogeneous demand
Dahl Winther, Christian
-
2009
Persistent link: https://www.econbiz.de/10003829387
Saved in:
9
Three essays on consideration sets
Terech, Andres
-
2004
Persistent link: https://www.econbiz.de/10003946475
Saved in:
10
Optimal product line strategies for entry in new markets
Joshi, Yogesh V.
-
2007
Persistent link: https://www.econbiz.de/10009707952
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->