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Marketing
48
Marketing theory
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3
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3
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17,042
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3,733
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3,733
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2,291
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1,997
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1,159
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1,137
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838
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570
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570
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568
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547
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422
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Sheth, Jagdish N.
30
Green, Paul E.
7
Zaltman, Gerald
6
Rao, Vithala R.
4
Wind, Yoram
4
Holbrook, Morris B.
3
Krishnan, Balaji C.
3
Pepels, Werner
3
Grönroos, Christian
2
Hauser, John R.
2
Kotler, Philip
2
Malhotra, Naresh K.
2
Meffert, Heribert
2
Meyer, Paul W.
2
Meyer, Robert J.
2
Moskowitz, Howard R.
2
Abdulai, Awudu
1
Albers, Sönke
1
Ali, Akhter
1
Alichi, Ali
1
Andreasen, Alan R.
1
Arabie, Phipps
1
Bagozzi, Richard P.
1
Barabba, Vincent P.
1
Becker, Ingrid
1
Berthon, Pierre R.
1
Bettman, James R.
1
Boztuğ, Yasemin
1
Bradlow, Eric T.
1
Carmone, Frank J.
1
Chrysochou, Polymeros
1
Coulter, Robin A.
1
Dannewald, Till
1
Day, George S.
1
DeSarbo, Wayne
1
Deshpandé, Rohit
1
Ding, Min
1
Elshiewy, Ossama
1
Freter, Hermann
1
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1
Leuphana Universität Lüneburg
1
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1
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1
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Legends in marketing
24
Legends in consumer behavior
5
ERIM Ph. D. series research in management / Erasmus Institute of Management
2
Schriftenreihe Schwerpunkt Marketing
2
Schwerpunkt Marketing
2
Acta Universitatis Oeconomicae Helsingiensis / A
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Eletronic Business
1
Hamburger Schriften zur Marketingforschung
1
Internationale Reihe Agribusiness
1
Legends in strategic marketing
1
Materialien zu den Grundlagen des Marketing
1
PhD / Aarhus School of Business
1
Series of dissertations submitted to the Faculty of Social Sciences, University of Oslo
1
The Harvard business review paperback series
1
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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ECONIS (ZBW)
88
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1
Empirical essays on price discrimination and market segmentation
Khan, Romana
-
2004
Persistent link: https://www.econbiz.de/10003778028
Saved in:
2
Legends in
marketing
: Gerald Zaltman
Zaltman, Gerald
-
2018
-- Volume 3. Consumer behavior research -- Volume 4.
Marketing
management -- Volume 5.
Marketing
theory …
Persistent link: https://www.econbiz.de/10011801704
Saved in:
3
Marketing
theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
4
The future of
marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
5
Legends in
marketing
: Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
6
In search of a new logic for
marketing
: foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
7
Akzeptanz und Wirkung einer Code-basierten, cross-medialen Marketingkommunikation : drei Studien am Beispiel von QR-Codes
Neumann, Natalie
-
2015
Persistent link: https://www.econbiz.de/10011391062
Saved in:
8
Marketing
- und Kommunikationsplanung in der Werbepraxis : Aufsatzsammlung zur Verbindung von Theorie und Realität
Pepels, Werner
-
1987
Persistent link: https://www.econbiz.de/10014001822
Saved in:
9
Ausgewählte Beiträge zum
Marketing
Freter, Hermann
-
1987
Persistent link: https://www.econbiz.de/10000788573
Saved in:
10
Legends in
marketing
: Paul E. Green
Green, Paul E.
-
2017
Years -- Volume 4. Conjoint Analysis: Advanced Methods -- Volume 5. Conjoint Analysis: Applications -- Volume 6.
Marketing
…
Persistent link: https://www.econbiz.de/10011576018
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