//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Customer based brand equity (C...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
SME
84
KMU
83
Beziehungsmarketing
54
Relationship marketing
53
Deutschland
36
Germany
36
Theorie
31
Theory
31
Consumer behaviour
23
Ghana
23
Konsumentenverhalten
23
USA
20
United States
20
Estimation
19
Schätzung
19
Brand
15
Markenartikel
15
Markenimage
14
Brand image
13
Brand management
13
Markenführung
13
Firm performance
12
Klein- und Mittelbetrieb
12
Unternehmenserfolg
12
Innovation
11
Management
11
Bank lending
10
Kreditgeschäft
10
Schweden
10
Sweden
10
Social Web
9
Social web
9
Corporate finance
8
Lieferantenmanagement
8
Marketingmanagement
8
Microfinance
8
Mikrofinanzierung
8
Supplier relationship management
8
Unternehmensfinanzierung
8
Marketing management
7
more ...
less ...
Online availability
All
Free
62
Undetermined
2
Type of publication
All
Book / Working Paper
201
Type of publication (narrower categories)
All
Sammlung
Article in journal
55,217
Aufsatz in Zeitschrift
55,217
Aufsatz im Buch
13,941
Book section
13,941
Graue Literatur
11,359
Non-commercial literature
11,359
Working Paper
6,742
Arbeitspapier
6,078
Hochschulschrift
4,967
Thesis
3,779
Collection of articles of several authors
3,103
Sammelwerk
3,103
research-article
2,231
Case study
1,902
Fallstudie
1,902
Aufsatzsammlung
1,574
Amtsdruckschrift
1,524
Government document
1,524
Konferenzschrift
1,152
Bibliografie enthalten
890
Bibliography included
890
Dissertation u.a. Prüfungsschriften
867
Conference proceedings
734
Ratgeber
642
Article
640
Guidebook
572
Conference paper
566
Konferenzbeitrag
566
Lehrbuch
376
Textbook
328
Handbook
311
Handbuch
311
Statistik
299
Reprint
284
review-article
250
Statistics
225
conceptual-paper
206
Collection of articles written by one author
201
review
197
more ...
less ...
Language
All
English
176
German
27
French
1
Multiple languages
1
Portuguese
1
Russian
1
Author
All
Hamer, Eberhard
4
Sheth, Jagdish N.
4
Herrmann, Andreas
3
Schmidt, Karl-Heinz
3
Bendig, Mirko
2
Maas, Peter
2
Strahringer, Susanne
2
Swaminathan, Sushmitha
2
Uhr, Wolfgang
2
Wiedmann, Klaus-Peter
2
Abel, René Nicolai
1
Adam, Klaus
1
Agyeman-Duah, Ivor
1
Akoto-Danso, Edmund Kyei
1
Akpalu, Wisdom
1
Albers, Sascha
1
Alt, Rainer
1
Anin, T. E.
1
Arens, Ludwig
1
Backhaus, Max Philipp
1
Bao, Yongchuan
1
Barth, Henrik
1
Barwitz, Niklas
1
Bauernschuster, Stefan
1
Baumann, Julian
1
Baur, Aaron Wolfgang
1
Benlian, Alexander
1
Berger, Axel
1
Berggren, Björn
1
Berthon, Pierre R.
1
Bizer, Kilian
1
Black, Lamont K.
1
Borel, Gildas
1
Borgström, Benedikte
1
Bos, Marijke Jacqueline Dorothea
1
Brandmeyer, Klaus
1
Breitner, Michael H.
1
Brix-Asala, Carolin
1
Buhl, Hans Ulrich
1
Buxmann, Peter
1
more ...
less ...
Institution
All
Gottfried Wilhelm Leibniz Universität Hannover
3
Friedrich-Schiller-Universität Jena
2
Scandinavian Institute for Research in Entrepreneurship <Halmstad>
2
Universität Paderborn / Fachbereich Wirtschaftswissenschaften
2
Arctic Institute of North America
1
Brookings Institution
1
Europäisches Informationszentrum Niedersachsen <Hannover>
1
Europäisches Parlament / Generaldirektion Wissenschaft / Division for Agriculture, Fisheries, Forestry and Rural Development
1
Ifo Institut
1
Kassel University Press GmbH
1
Konrad-Adenauer-Stiftung
1
Nationalekonomiska Institutionen <Stockholm>
1
Springer Fachmedien Wiesbaden
1
Technische Universität Berlin
1
Umeå universitet
1
Universität Kassel
1
Universität Mannheim
1
Verlag Dr. Kovač
1
more ...
less ...
Published in...
All
Dissertation Series CentER
4
Schriftenreihe des Mittelstandsinstituts Niedersachsen e.V.
4
Acta Universitatis Oeconomicae Helsingiensis / A
3
ERIM Ph. D. series research in management / Erasmus Institute of Management
3
Elinkeinoelämän Tutkimoslaitos / A
3
Legends in marketing
3
PhD / Aarhus School of Business
3
Beiträge zur Mittelstandspolitik
2
Göttinger Studien zur Entwicklungsökonomik
2
Ifo Beiträge zur Wirtschaftsforschung
2
Linköping studies in science and technology / Dissertations
2
Ph.D-afhandling / Økonomisk Institut, Københavns Universitet
2
Umeå economic studies
2
Business issues, competition and entrepreneurship
1
Center of Finance dissertation series
1
Coleção Momento
1
Dissertationen / Universität St. Gallen
1
Dissertations in Economics
1
Dissertations in Economics / Department of Economics, Stockholms Universitet
1
Doctoral thesis / Department of Business Administration, University of Uppsala
1
Doctoral thesis / Luleå University of Technology
1
Economic studies
1
Edition KWV
1
Ekonomiska studier
1
Erfurter Hefte zum angewandten Marketing
1
Europa-Fokus : ein Info-Service des Europäischen Informations-Zentrums Niedersachsen
1
Geografiska regionstudier
1
Internationale Reihe Agribusiness
1
JIBS dissertation series / Jönköping International Business School
1
Jahressammelband / Mittelstandsinstitut Niedersachsen e. V.
1
Legends in consumer behavior
1
Materialien und kleine Schriften / Institut für Entwicklungsforschung und Entwicklungspolitik, Ruhr-Universität Bochum
1
McGill-Queen's native and northern series
1
Mitteilungen / Institut für Strukturforschung und Planung in Agrarischen Intensivgebieten, Universität Vechta
1
Monograph series / Institute for International Economic Studies, Stockholm University
1
Notes de recherche / Centre de Recherche sur l'Industrie et l'Aménagement, Institut de Géographie, Université de Paris I, Panthéon-Sorbonne
1
Nouvelle série
1
PhD series / Copenhagen Business School
1
PhD series / Department of Economics, University of Copenhagen
1
PhD thesis / School of Economics and Management, University of Aarhus
1
more ...
less ...
Source
All
ECONIS (ZBW)
201
Showing
1
-
10
of
201
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand
gender : increasing
brand
equity through
brand
personality
Lieven, Theo
-
2018
Persistent link: https://www.econbiz.de/10011671136
Saved in:
2
Companies and consumers in the transition from traditional to social media
Hausmann, Maximilian
-
2016
Persistent link: https://www.econbiz.de/10011635359
Saved in:
3
Property
brand
management : applying causal analysis to develop a strategic management tool for office property brands
Pfrang, Dominique C.
-
2015
Persistent link: https://www.econbiz.de/10011344753
Saved in:
4
Dedicated followers of fashion : an economic geographic analysis of the Swedish fashion industry
Hauge, Atle
-
2007
Persistent link: https://www.econbiz.de/10003650038
Saved in:
5
The influence of
brand
experiences onto
brand
preference,
brand
meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
-
2019
Persistent link: https://www.econbiz.de/10012105022
Saved in:
6
Markenbewertung
Drees, Norbert
-
1999
Persistent link: https://www.econbiz.de/10013424786
Saved in:
7
Three essays on consideration sets
Terech, Andres
-
2004
Persistent link: https://www.econbiz.de/10003946475
Saved in:
8
Managing brands in the digital era
Gräve, Jan-Frederik
-
2019
Persistent link: https://www.econbiz.de/10012103146
Saved in:
9
Essays on banking for micro and small enterprises
Schrader, Jan
-
2009
Persistent link: https://www.econbiz.de/10008656521
Saved in:
10
Essays on consumer choice
Jindahra, Pavitra
-
2005
Persistent link: https://www.econbiz.de/10003946269
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->