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ERIM Ph. D. series research in management / Erasmus Institute of Management
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Acta Universitatis Oeconomicae Helsingiensis / A
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Legends in marketing
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Kommunikation und Beratung : sozialwissenschaftliche Schriften zur Landnutzung und ländlichen Entwicklung
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ECONIS (ZBW)
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The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
-
2019
Persistent link: https://www.econbiz.de/10012105022
Saved in:
2
Wohlbefinden als neue Erfolgsgröße im Dienstleistungsmanagement : eine Analyse von Kunden- und Mitarbeiterwohlbefinden im Dienstleistungskontext
Falter, Mareike
-
2019
Persistent link: https://www.econbiz.de/10012063857
Saved in:
3
Understanding customers' decision-making, perceptions, and evaluations in the customer journey
Sarikaya, Serkan
-
2019
Persistent link: https://www.econbiz.de/10012105262
Saved in:
4
The influence of advisors, advisor-customer relationships, and the financial crisis on satisfaction and retention of retail banking customers : three empirical studies
Lange, Konstantin
-
2015
Persistent link: https://www.econbiz.de/10010478556
Saved in:
5
The interaction between digital marketing communication and customer
loyalty
Merisavo, Marko
-
2008
Persistent link: https://www.econbiz.de/10003766169
Saved in:
6
Managing brands in the digital era
Gräve, Jan-Frederik
-
2019
Persistent link: https://www.econbiz.de/10012103146
Saved in:
7
Three essays on consideration sets
Terech, Andres
-
2004
Persistent link: https://www.econbiz.de/10003946475
Saved in:
8
Production systems for mass
customization
: bridging theory and practice
Comstock, Mica
-
2004
Persistent link: https://www.econbiz.de/10002186993
Saved in:
9
Brand gender : increasing brand equity through brand personality
Lieven, Theo
-
2018
Persistent link: https://www.econbiz.de/10011671136
Saved in:
10
Companies and consumers in the transition from traditional to social media
Hausmann, Maximilian
-
2016
Persistent link: https://www.econbiz.de/10011635359
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