The study of service innovation for digiservice on loyalty
Year of publication: |
2014
|
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Authors: | Wu, Chih-wen |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 5, p. 819-824
|
Subject: | Technology leadership | Service leadership | Brand equity | Customization | Loyalty | Beziehungsmarketing | Relationship marketing | Führungsstil | Leadership style | Innovation | Markenimage | Brand image | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Dienstleistungssektor | Service industry |
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