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Two-sided markets in the online world : an empirical analysis

Hildebrand, Thomas - 2011

Persistent link: https://www.econbiz.de/10009377598

"Essays on consumers' attitudes toward digital communication"

Lütjens, Henk - 2019

Consumer attitudes, digital communication, social media advertising, online touchpoints, mobile advertising. - this … effectiveness of different forms of digital advertising, namely, online touchpoints, mobile advertising, and social media … advertising. The construct "attitudes toward advertising" serves as the central measure of effectiveness. …

Persistent link: https://www.econbiz.de/10012107488

Pricing and regulation in multi-sided markets : implications for payment card networks and smart metering

Uhlenbrock, Jens - 2011

This thesis strives to offer new insights in two main areas. First, in the well-researched domain of payment cards chapters 2 and 3 investigate an aspect that has hitherto been scantly examined, namely, the fact that merchant usage fees differ substantially among merchant sectors. Additionally,...