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Selected essays on negative publicity and company performance
Breberina, Jovica - 2016
Persistent link: https://www.econbiz.de/10011635287
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Essays on consumer perception : applications to inflation, business-to-business brands, and response styles
Lennartz, Eric Michael - 2017
Persistent link: https://www.econbiz.de/10011659566
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Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
Stäbler, Samuel - 2018
Persistent link: https://www.econbiz.de/10011960279
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Essays on retrieval ease- versus content-based judgments
Park, Se-bum - 2004
Persistent link: https://www.econbiz.de/10003946467
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Social motivations in markets and the public sphere
Friedrichsen, Jana - 2013
Persistent link: https://www.econbiz.de/10010191658
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Processing fluency in consumer judgments
Graf, Laura K. M. - 2016
Persistent link: https://www.econbiz.de/10011635358
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Companies and consumers in the transition from traditional to social media
Hausmann, Maximilian - 2016
Persistent link: https://www.econbiz.de/10011635359
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The influence of weather on consumer behavior and advertising effectiveness
Weißmüller, Felix Rafael Maria - 2019
Persistent link: https://www.econbiz.de/10012060238
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"Essays on consumers' attitudes toward digital communication"
Lütjens, Henk - 2019
Consumer attitudes, digital communication, social media advertising, online touchpoints, mobile advertising. - this cumulative dissertation consists of three research paper. They all aim to give a detailed overview and analysis of the effectiveness of different forms of digital advertising,...
Persistent link: https://www.econbiz.de/10012107488