Narrow search
Showing 1 - 10 of 16
Cover Image
Die digitale Mediamorphose und der Wandel der traditionellen Massenmedien aus Sicht der Medienökonomie
Murschetz, Paul - 2019
Persistent link: https://www.econbiz.de/10012102022
Cover Image
Essays on the economics of information technology and media
Peukert, Christian - 2014
Persistent link: https://www.econbiz.de/10010406099
Cover Image
"Essays on the role of content in digital marketing communications"
Sander, Verena - 2019
Persistent link: https://www.econbiz.de/10012110455
Cover Image
Managing brands in the digital era
Gräve, Jan-Frederik - 2019
Persistent link: https://www.econbiz.de/10012103146
Cover Image
Revitalizing brands and brand portfolios : essays on brand and brand portfolio management strategies
Depecik, Barış Erman - 2016
Persistent link: https://www.econbiz.de/10011641309
Cover Image
Selected essays on corporate reputation and social media : collection of empirical evidence
Kick, Markus - 2015
Persistent link: https://www.econbiz.de/10010493101
Cover Image
Marketing applications : branding, communications, and strategy
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505798
Cover Image
The interdependence between business development and brand management
Thaler, Verena - 2018
Persistent link: https://www.econbiz.de/10011764253
Cover Image
Essays on price dynamics
Hong, Gee Hee - 2012
Persistent link: https://www.econbiz.de/10011818559