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Social media marketing
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ECONIS (ZBW)
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Consumer reviews and social media marketing
Baum, Daniela
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2014
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1. ed.
Persistent link: https://www.econbiz.de/10010488091
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2
User engagement in social media : an individual-level perspective
Weiger, Welf Hermann
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2017
Persistent link: https://www.econbiz.de/10011686891
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3
The interaction between digital marketing communication and customer loyalty
Merisavo, Marko
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2008
Persistent link: https://www.econbiz.de/10003766169
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4
Essays on interactive marketing
Li, Shibo
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2003
Persistent link: https://www.econbiz.de/10003564847
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5
Two-sided markets in the online world : an empirical analysis
Hildebrand, Thomas
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2011
Persistent link: https://www.econbiz.de/10009377598
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6
On the activating power of gamification - empirical evidence from an online community
Mutter, Tobias
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2015
Persistent link: https://www.econbiz.de/10011343798
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7
Behavioral studies on technology acceptance and bounded rationality
Brecht, Franziska
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2012
Persistent link: https://www.econbiz.de/10009690171
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8
Topics in Internet advertising
Edelman, Benjamin
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2007
Persistent link: https://www.econbiz.de/10009691363
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9
Information sharing through digital consumer technologies: individual motivations, costs, and personality determinants - a series of essays
Ouardi, Yannick
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2016
Persistent link: https://www.econbiz.de/10011492107
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10
Information processing in customer relationship management : investigating the role of electronic word-of-mouth and loyalty programs
Mafael, Alexander
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2015
Persistent link: https://www.econbiz.de/10011569813
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