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Marketing applications : branding, communications, and strategy
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505798
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Collecting, luxury, and the production of consumer desire
Belk, Russell W. - 2014
Persistent link: https://www.econbiz.de/10010383775
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Three essays on luxury consumption
Chen, Ning - 2018
Persistent link: https://www.econbiz.de/10011926118
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Three essays on consideration sets
Terech, Andres - 2004
Persistent link: https://www.econbiz.de/10003946475
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Visioning the future
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003969726
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Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003925978
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Akzeptanz und Wirkung einer Code-basierten, cross-medialen Marketingkommunikation : drei Studien am Beispiel von QR-Codes
Neumann, Natalie - 2015
Persistent link: https://www.econbiz.de/10011391062
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Organizational structures in international high value food chains : evidence from Latin America
Otter, Verena - 2014 - 1. Aufl.
Persistent link: https://www.econbiz.de/10010533442
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Macromarketing applications, Part II: marketing versus consumer research
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505780