Abstract: The first concept of privacy was provided by Samuel D. Warren and Louis Brandeis in 1890 as “the right to be left alone”. At that time, the world was more than a century away from people voluntary disclosing information and sharing data on a large scale via the Internet on social...

Consumer attitudes, digital communication, social media advertising, online touchpoints, mobile advertising. - this cumulative dissertation consists of three research paper. They all aim to give a detailed overview and analysis of the effectiveness of different forms of digital advertising,...