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"Essays on consumers' attitudes toward digital communication"
Lütjens, Henk - 2019
Consumer attitudes, digital communication, social media advertising, online touchpoints, mobile advertising. - this cumulative dissertation consists of three research paper. They all aim to give a detailed overview and analysis of the effectiveness of different forms of digital advertising,...
Persistent link: https://www.econbiz.de/10012107488
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Effects of individual differences on the use of consumer information systems - a series of essays
Goyal, Tarun - 2016
Persistent link: https://www.econbiz.de/10011492106
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Consumer reviews and social media marketing
Baum, Daniela - 2014 - 1. ed.
Persistent link: https://www.econbiz.de/10010488091
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Individual investors' behavior on the Internet : analyses of stock recommendations in online communities
Stephan, Philipp - 2014
Persistent link: https://www.econbiz.de/10010532328
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Essays on marketing and online social networks
Lanz, Andreas U. - 2017
Persistent link: https://www.econbiz.de/10011706497
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Structural market changes and strategic adaptation along the value chain : theoretical perspectives and empirical evidence
Schmale, Carl Hendrik - 2010
Persistent link: https://www.econbiz.de/10008857228
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Consumption, social networking and collaboration on the Internet
Gaudeul, Alexia - 2018
Persistent link: https://www.econbiz.de/10011999946
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Essays on drivers and economic outcomes of online reviews
Gutt, Dominik - 2018
Persistent link: https://www.econbiz.de/10012061957
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Self-service technologies and enterprise social networks – motivations, user roles, and knowledge contribution
Cetto, Alexandra Verena - 2019
Persistent link: https://www.econbiz.de/10012098887