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ECONIS (ZBW)
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1
Abstracting empirical generalizations from private label brand research
Gooner, Richard A.
;
Nadler, S. Scott
- In:
Journal of marketing theory and practice
20
(
2012
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10009509170
Saved in:
2
Modeforschung in den USA - State of the Art
Thurm, Manuela
-
1996
Persistent link: https://www.econbiz.de/10013416323
Saved in:
3
Target costing : state of the art review
Horváth, Péter
;
Niemand, Stefan
;
Wolbold, Markus
-
1993
Persistent link: https://www.econbiz.de/10000507950
Saved in:
4
Aktuelle Tendenzen im electronic commerce : eine kritische Kompilation von Nutzerstudien ; [Studie]
Semar, Wolfgang
-
1999
Persistent link: https://www.econbiz.de/10001407751
Saved in:
5
Success factors in product innovation : a selective review of the literature
Johne, Frederick Axel
- In:
The journal of product innovation management : an …
5
(
1988
)
2
,
pp. 114-128
Persistent link: https://www.econbiz.de/10001071322
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6
Market segmentation : a review
Beane, T. P.
- In:
European journal of marketing : EJM
21
(
1987
)
5
,
pp. 20-42
Persistent link: https://www.econbiz.de/10001072506
Saved in:
7
Replications and extensions in marketing : rarely published but quite contrary
Hubbard, Raymond T.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
3
,
pp. 233-248
Persistent link: https://www.econbiz.de/10001163884
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8
"Target costing" : een overzicht van de literatuur
Everaert, Patricia
- In:
Economisch en sociaal tijdschrift : een driemaandelijke …
50
(
1996
)
1
,
pp. 87-121
Persistent link: https://www.econbiz.de/10001203516
Saved in:
9
Aggregate diffusion forecasting models in marketing : a critical review
Parker, Philip M.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 353-380
Persistent link: https://www.econbiz.de/10001172397
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10
Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E.
- In:
European journal of operational research : EJOR
41
(
1989
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10001083056
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