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Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E.
- In:
European journal of operational research : EJOR
41
(
1989
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pp. 127-141
Persistent link: https://www.econbiz.de/10001083056
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A review of recent developments in latent class regression models
DeSarbo, Wayne
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Wedel, Michel
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1993
Persistent link: https://www.econbiz.de/10000856806
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