Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural...

Foreword / by Gareth James -- Foreword / by Ravi Bapna -- Preface to the Python edition -- Overview of the data mining process -- Data visualization -- Dimension reduction -- Evaluating predictive performance -- Multiple linear regression -- k-nearest neighbors (kNN) -- The naive Bayes...