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McDonald's - ein Lehrstück für strategisches und operatives Marketing
Schneider, Willy
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2018
Persistent link: https://www.econbiz.de/10011806943
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Diffusion
of innovations
Rogers, Everett M.
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2003
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Fifth edition, Free Press trade paperback edition
Persistent link: https://www.econbiz.de/10013523625
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