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The economics of contemporary art : markets, strategies, and stardom
Zorloni, Alessia - 2013
Persistent link: https://www.econbiz.de/10009743104
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Management and the arts
Byrnes, William J. - 2022 - Sixth edition
"The sixth edition of Management and the Arts has been revised and updated with the latest concepts, theories, and … practices to meet the evolving demands faced by arts managers in cultural organizations around the world. This comprehensive …, finance, staffing, and operations. The book takes an interdisciplinary approach as it explores how arts managers and leaders …
Persistent link: https://www.econbiz.de/10013483859
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Grundlagen des Marketing
Poth, Ludwig G. - 1990 - 2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10000061983
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Marketing
Tietz, Bruno - 1993 - 3., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10000340724
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Produktmarketing : Entscheidungsgrundlage für Produktmanager
Koppelmann, Udo - 1996 - 5., vollst. überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10000946142
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Marketing management : knowledge and skills ; text, analysis, cases, plans
Peter, Jerome Paul; Donnelly, James H. - 1992 - 3. ed.
Persistent link: https://www.econbiz.de/10000842350
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Strategic marketing channel management
Bowersox, Donald J.; Cooper, M. Bixby - 1992
Persistent link: https://www.econbiz.de/10000848921
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Kommunikationspolitik : Werbeplanung
Schmalen, Helmut - 1992 - 2., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10000853445
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 1993 - 3. ed
Persistent link: https://www.econbiz.de/10000856651