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Marketing channel strategy
Palmatier, Robert W.
;
Stern, Louis W.
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Ansary, Adel I. el-
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2015
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8. ed., global ed.
Persistent link: https://www.econbiz.de/10010405005
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Marketing strategy : based on first principles and data analytics
Palmatier, Robert W.
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Sridhar, Shrihari
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2017
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1st edition
Persistent link: https://www.econbiz.de/10011620459
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