Selling : fundamentals and modern practices -- Selling process : journey towards closing the deal -- Fundamental …

Overview of personal selling -- Building trust and sales ethics -- Understanding buyers -- Communication skills …

1. Overview of personal selling -- 2. Building the trust and sales ethics -- 3. Understanding buyers -- 4 …. Communication skills -- 5. Strategic prospecting and preparing for sales dialogue -- 6. Planning sales dialogues and presentations …"SELL 4 employs a comprehensive coverage of contemporary professional selling in an interesting and challenging manner …