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Market response models : econometric and time series analysis
Hanssens, Dominique M.
;
Parsons, Leonard J.
;
Schultz, …
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2003
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2. ed., 2. print.
Persistent link: https://www.econbiz.de/10002113464
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Essentials of new product management
Urban, Glen L.
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1987
Persistent link: https://www.econbiz.de/10013474674
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