Editorial: marketing science : a strategic review
Alternative title: | Marketing science : a strategic review |
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Year of publication: |
2013
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Authors: | Chintagunta, Pradeep K. ; Hanssens, Dominique M. ; Hauser, John R. ; Raju, Jagmohan Singh ; Srinivasan, Kannan |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 32.2013, 1, p. 4-7
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Subject: | Marketingtheorie | Marketing theory | Stakeholder | Bibliometrie | Bibliometrics |
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