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Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of...
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"The purpose of this book is to introduce the reader to these technologies that are generally called analytics but have been known by other names. The core technology consists of DSS, BI, and various decision-making techniques. We use these terms interchangeably"--
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"In this 9th edition, students learn, explore and analyze the latest information technologies and their impact on, well, almost everything. Students learn how strategy, operations, supply chains, customer and supplier relationships, collaboration, reporting, recruiting, financing, performance,...
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