Extent: | XXXIV, 537 S Ill., graph. Darst |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Lehrbuch ; Textbook |
Language: | English |
Notes: | Literaturverz. S. [508] - 523 |
ISBN: | 0-13-009405-6 ; 0-13-009406-4 ; 0-13-122450-6 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001656728