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expected utility theory (EU) -- 1.2.2 Attitudes to risk under EU …1.3 Subjective expected utility theory (SE -- 1.4 Eliciting the utility function under EU -- 1.4.1 The case of known … probabilities -- 1.4.2 The case of unknown probabilities -- 1.5 Violations of expected utility theory -- 1.5.1 Violations of the …
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This is the first definitive introduction to behavioral economics aimed at advanced undergraduate and postgraduate students. Authoritative, cutting edge, yet accessible, it guides the reader through theory and evidence, providing engaging and relevant applications throughout
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"This book takes you on a journey through the brain, its function and its impact on leadership. The young business field of neuroleadership is founded on the belief that understanding the brain can give leaders new and powerful insights into human behaviour and how to effectively tap into that...
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Introduction -- Foundations: psychology -- Foundations: neuroscience and neuroeconomics -- Learning -- Socially and identity -- Heuristics and biases -- Prospects and regrets -- Personality, moods and emotions -- Time and plans -- Bad habits -- Financial instability -- Behavioural...
Persistent link: https://www.econbiz.de/10009617956
Das junge Fachgebiet der Consumer Neuroscience verfolgt die Idee, neurowissenschaftliche Methoden, Theorien und Erkenntnisse in die Konsumenten- und Käuferverhaltensforschung zu integrieren. Damit sollen traditionelle verhaltenswissenschaftliche Ansätze ergänzt und neue Kenntnisse gewonnen...
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