Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural...

This 4E reflects the latest trends and updates in ERP (Enterprise Resource Planning) software as well as introduces the basic functional areas of business and their relationships. Readers can see how integrated information systems help organizations improve business process and provide managers...