"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease … to address the diverse range of issues and problems that are encountered in the practice of public health. Its … focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the …

, environment and health / John A. Quelch and Margaret L. Rodriguez -- Carolinas healthcare system : consumer analytics / John A …. Rodriguez -- Dumb ways to die : advertising train safety (A), (B), and (C) / John A. Quelch -- CVS health : promoting drug … -- E-cigarettes : marketing versus public health / John A. Quelch and Margaret L. Rodriguez -- Rana plaza : workplace …