"Pandemic Economics applies economic theory to the Covid-19 era, exploring the micro and macro dimensions of the pre-pandemic, pandemic and post-pandemic phases. Using core economic tools such as marginal analysis, cost-benefit analysis and opportunity cost, this book explores the breadth of...

Um heute im Sportmarketing erfolgreich zu sein, braucht es nicht nur grundlegendes Marketingwissen und Verständnis für die Besonderheiten des Sports. Wer sich mit innovativen Vermarktungskonzepten an die Spitze bringen will, muss zudem die neuesten, internationalen Sportmarketing-Trends kennen...

"Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports. Combining a unique conceptual framework with a practical, step-by-step guide to...

"The purpose of this book is to introduce the reader to these technologies that are generally called analytics but have been known by other names. The core technology consists of DSS, BI, and various decision-making techniques. We use these terms interchangeably"--