Angewandte Sportökonomie des 21. Jahrhunderts : wesentliche Aspekte des Sportmanagements aus Expertensicht
Gerhard Nowak (Hrsg.)
| Year of publication: |
[2019]
|
|---|---|
| Other Persons: | Nowak, Gerhard (ed.) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Sportmanagement | Sport management | Sportmarketing | Sports marketing | Verkaufsförderung | Sales promotion | Sponsoring | Sponsorship | Sportartikelbranche | Sporting goods industry | Sportveranstaltung | Sport event | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Deutschland | Germany | Sportökonomie | Management | Sport |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XII, 278 Seiten Illustrationen 24 cm x 16.8 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturangaben Enthält 13 Beiträge |
| ISBN: | 978-3-658-26967-8 ; 3-658-26967-7 ; 978-3-658-26968-5 |
| Other identifiers: | 10.1007/978-3-658-26968-5 [DOI] |
| Classification: | Sportorganisation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012040334