die Besonderheiten des Sports. Wer sich mit innovativen Vermarktungskonzepten an die Spitze bringen will, muss zudem die …

classic but thoroughly updated introductory text is designed so students will understand sport management as a field of study …

"Strategic Sports Event Management provides students and event managers with an insight into the strategic management … of sports events of all scales and types, from international mega-events to school sports. Combining a unique conceptual … and long-term. Strategic Sports Event Management is the leading sports event management textbook and is now accompanied by …