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Three essays on the economics of advertising in oligopoly
Yi, Chae-u - 1990
Persistent link: https://www.econbiz.de/10000900448
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Future communications technological advances and their principal implications for advertising
Jugenheimer, Donald W. - 1972
Persistent link: https://www.econbiz.de/10000715769
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Rivalry in the US automobile industry : an advertising approach
Ramrattan, Lall - 1986
Persistent link: https://www.econbiz.de/10000720664
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Unfairness and deception in appliance markets
Morley, John F. - 1986
Persistent link: https://www.econbiz.de/10000780651
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The incumbency reinforcement theory of advertising and profitability
Berg, Gerald Carl - 1984
Persistent link: https://www.econbiz.de/10000689840
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Econometrics of duopolistic games in prices and advertising : the case of the US soft drink industry
Gasmi, Farid - 1988
Persistent link: https://www.econbiz.de/10000811413
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Advertising intensity and concentration change in manufacturing industries
Tokle, Robert John - 1986
Persistent link: https://www.econbiz.de/10000729850
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The Federal Trade Commission advertising substantiation program and changes in the content of advertising in selected industries
Healey, John Samuel - 1978
Persistent link: https://www.econbiz.de/10000733414