Future communications technological advances and their principal implications for advertising
by Donald Wayne Jugenheimer
| Year of publication: |
1972
|
|---|---|
| Authors: | Jugenheimer, Donald W. |
| Subject: | Werbung | Advertising | Kommunikation | Communication | Informationsverbreitung | Information dissemination | Mediensektor | Media industries | USA | United States |
| Extent: | VI, 317 S. : Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Urbana, Ill., Univ. of Illinois at Urbana-Champaign, Diss., 1972 |
| Notes: | Literaturverz. S. 288 - 316 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000715769