Baigiamajame magistro darbe nagrinėjamos interjero dizaino paslaugų verslo problemos, tendencijos Lietuvoje ir užsienyje, analizuojamos marketingo sritys, taikytinos interjero dizaino versle, marketingo strategijų rengimo modeliai, vartotojų elgsenos modeliai. Pateikta paslaugų,...

Ekonominės krizės sąlygomis, kiekviena įmonė intensyviai ieško būdų, kaip pasinaudoti savo sukurtais santykiais ir neprarasti savo klientų. Teorinė klientų lojalumo analizė parodė, jog kliento lojalumas – santykių tarp kliento ir įmonės pagrindas, nes nuo kliento lojalumo...

Magistro darbe pateikiama lojalių klientų formavimo strategija, atverianti galimybes klientų lojalumo formavimui. Magistro darbo teorinė dalis atskleidžiama per santykių marketingo mokslo paradigmą – pateikiant lojalumo sampratos kilmę ir esmę, indentifikuojant lojalumą lemiančius...

SUMMARYKristina KLIMIENĖConsumer behavior influence to milk processing companies marketing decisionsThe conclusive master work consists of 57 pages, 10 pictures, 2 tables, 40 references and 3 additions. The work is written in Lithuanian.The key words: consumer, consumer behavior, need,...

Developing close relationships with third-party logistics providers (3PLs) has been acknowledged in the literature as a beneficial strategy for 3PLs and customer firms. It has been shown that customers embedded in close relationships with 3PLs achieve higher levels of operational and financial...

Morgan and Hunt's (1994) Key Mediating Variable (KMV) Model has been demonstrated to be a useful means of exploring relationships between organizations. The model includes such key relational constructs as trust, commitment, cooperation, communication, shared values, and uncertainty, which have...

Business-to-business relationships within sustained monopolies, such as those within Defence Procurement, have received limited attention by Management Researchers. This is unusual because under these market circumstances typically there appear to be few incentives to achieve mutually beneficial...