Showing 1 - 10 of 1,128
maize in Mali, the organization of the marketing channels and players, and the characteristics of the main consumption …
Persistent link: https://www.econbiz.de/10009443800
This work assesses innovation diffusion models and their application in marketing management. Its two principal aims …
Persistent link: https://www.econbiz.de/10009467003
Im Marketing konkurrieren eine Reihe von Theorien um Aufmerksamkeit, Unterstützung durch akademische Forschung und … und Soziologie. Alles in allem ist die Marketing-Forschung stark zersplittert. Die vorliegende Arbeit behandelt die … für das Marketing relevanten Eigenschaften der Marktprozesstheorie werden vorgestellt. In der zweiten Hälfte der Arbeit …
Persistent link: https://www.econbiz.de/10009467120
Die vorliegende Arbeit untersucht, ob eine Positionierung der von den Winzern hergestellten Erzeugnisse im hochwertigen und damit hochpreisigen Produktsegment einen geeigneten L??sungsansatz darstellt. Neben einer qualitativen Ausstattung der Produkte im Hochpreissegment, die bereits von einigen...
Persistent link: https://www.econbiz.de/10009481261
marketing strategies and develop better policies to promote the use of private retail sales portals. This research also provides …
Persistent link: https://www.econbiz.de/10009485722
We study the factors influencing the sugar imports in China. A multivariate linear regression model for quantitative analysis in established and the model is researched with multicollinearity treatment, autocorrelation and heteroscedasticity test. Research result shows that the per capita income...
Persistent link: https://www.econbiz.de/10009446420
The aim of this study is to contribute to the explanation of consumer behaviour.To do so, it is not sufficient to identify the product characteristics most relevant tothe consumer. Moreover, the reasons why consumers attach meaning to the productattributes have to be found out, whereas the...
Persistent link: https://www.econbiz.de/10009483586
Kazakhstan?s agricultural sector plays an important role in the country'seconomy. Not only does it function as an economic output producer, it alsoserves as a social buffer in times of transition to a market economy. Therestructuring process had a strong impact on the economic performance...
Persistent link: https://www.econbiz.de/10009483589
public sector and parastatals were given a prominent role in agricultural production and marketing activities. Private trade … in maize and sorghum was banned during this period, and a government agency took over the grain marketing and …
Persistent link: https://www.econbiz.de/10009445366
affecting small ruminants production and marketing. Overgrazing limits any production technique based on increasing livestock …
Persistent link: https://www.econbiz.de/10009445382