From the early 1990’s, both the marketing and accounting disciplines have reported insightful and similar developments. In seeking to define and measure the marketing concept, research on ‘market orientation’ has highlighted the need for organization-wide information and action on...

Consuming milk that has not been pasteurized is a risk behavior for foodborne illness that some people are actively seeking. For educational purposes, it is important to better understand what factors motivate a person to make certain decisions in order to understand their behavior. This study...

The global agri-food system is experiencing a far-reaching transformation process. The consequences for small, asset-poor farmers are a topic of special concern in development oriented agricultural research. One main characteristic of the trend is the increasing importance of food safety and...

Die Verfasserin untersucht die Bedeutung von Risiko- und Krisenkommunikation bei deutschen Behörden. Sie analysiert die Erwartungen von Journalisten an diese Kommunikationsprozesse und inwiefern Behörden diese Erwartungen erfüllen. Das Thema wird am Beispiel der Kritischen Infrastruktur...