Advertising agencies trade on their creativity, which is supplied by teams of creative and account workers to create … customer-centered advertising that is both novel and interesting. This research explores the magic of the advertising creative …

brand and corporate advertising link to sponsorship and event marketing. SLA includes both ads that communicate a link to a …This research proposes that a construct called Sponsorship Linked Advertising (SLA) is valuable in understanding how … its themed form, SLA differs from creative advertising by virtue of the fact that creative advertising can exist …

sponsored search advertising one of the major advertising trends affecting the marketing landscape. Although empirical studies … Internet transactions in novel ways. Despite this massive growth and new medium, empirical work in marketing and economics on … Sponsored Search Advertising,'' investigates sponsored search advertising auctions, a novel approach that allocates premium …

marketing) is comparatively new to the lodging industry, asfar as being a formalized and accepted management discipline … and workingthem into the marketing, sales, and servicing paradigms ofthe future. …