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Airline passengers' online search and purchase behaviors
Lee, Misuk - 2009
This paper studies airline customers' online search and purchase behaviors. Twofundamental aspects of online behavior are examined: (1) the link between searchbehavior and buying behavior and (2) the evolution of inter-temporal search andpurchase decisions of strategic buyers.In the first study,...
Persistent link: https://www.econbiz.de/10009475969
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Factors affecting the adoption and practice of knowledge management in the life insurance industry in Taiwan
Huang, Li-Su - 2007
The findings revealed that “environments and industrial factors”, “knowledge management promotion” as well as “cultural …
Persistent link: https://www.econbiz.de/10009435012
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Enhancement of service attractiveness at the UAB „Gyd. V. Bružienė ir kolegos“: promotion strategy
Visockas, Vidmantas; Visockienė, Daiva - 2010
The paper towards the Bachelor‘s degree is devoted to analysis of promotion strategy adapted for a company providing … private medical services. The theoretical part of the paper presents the analysis of promotion strategy elements, such as … direct sales, utilisation of advertising means for services promotion, sales promotion campaigns and use of public relations …
Persistent link: https://www.econbiz.de/10009478305
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Lietuvos žemės ūkio konsultavimo tarnybos įvaizdžio formavimas
Dereškevičius, Arūnas - 2006
The conclusions of those studies is that the heads of service should focus not only on the management or marketing of the products, but also on corporate identity and corporate communication as well. The corporate identity and corporate communication are very close related with the...
Persistent link: https://www.econbiz.de/10009478318
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STRATEGINIAI RINKODAROS SPRENDIMAI AKCINĖJE BENDROVĖJE „ŽEMAITIJOS PIENAS“
Remėzienė, Ingrida - 2006
strategy, marketing mix: product, price, distribution, promotion. Object of research – JSC „Žemaitijos pienas“ . Object of …
Persistent link: https://www.econbiz.de/10009478324
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UAB Baltic Express rinkodaros komplekso tobulinimo galimybės
Salnikaitė, Violeta - 2006
The MA paper analyses the marketing complex of Co. Ltd. Baltic Express and the possibilities to develop it. Co. Ltd. Baltic Express is a logistic company providing services of transportation, storage, insurance of cargos, 3PL (logistic services of the third company). In the competitive market of...
Persistent link: https://www.econbiz.de/10009478679
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The development of generalisable model for effective information technologies and telecommunication products promotion in the international markets
Sinkevičius, Daugirdas - 2009
products promotion in the international markets analyzes the reasons for the unused potential of the IT and telecommunication … (IT&T) products exports. Attention is centered on the problems of promotion of these products in the international … business clients (B2B) also the package of efficient promotion tools for IT&T products in these markets. With the purpose of …
Persistent link: https://www.econbiz.de/10009479101
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Fitness and aerobics center „Amazon gym“ sales promotion analysis
Neknedavičiūtė, Karilė - 2011
centre "Amazon gym" sales promotion is a very hot topic as the company has been operating in the Lithuanian market for more … through promotional means.This objective of work is to establish sales promotion measures that may increase fitness and … promotion of theoretical terms.  To explore consumer opinion polls and analyze to demonstrate the consumers view of the company …
Persistent link: https://www.econbiz.de/10009479174
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Ekologiškų maisto produktų rinkodaros sprendimų pagrindimas vartotojų elgsenos veiksniais
Mockutė-Čiukienė, Aušra - 2006
SUMMARY Research object – consumers of ecological food products. Research subject – consumer behavior of ecological food products Research aim – to present marketing decisions stimulating purchase of ecological products. Tasks: 1.To analyze outward and inward factors impact on consumer...
Persistent link: https://www.econbiz.de/10009479257
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Pirkimų skatinimo aplinkos formavimas prekybos tinkluose
Žutautienė, Ramunė - 2005
. Analyzed are the reasons that caused an increase in expenses assigned for sales promotion by small-scale trading companies. The …
Persistent link: https://www.econbiz.de/10009479352