This work assesses innovation diffusion models and their application in marketing management. Its two principal aims …

Im Marketing konkurrieren eine Reihe von Theorien um Aufmerksamkeit, Unterstützung durch akademische Forschung und … und Soziologie. Alles in allem ist die Marketing-Forschung stark zersplittert. Die vorliegende Arbeit behandelt die … für das Marketing relevanten Eigenschaften der Marktprozesstheorie werden vorgestellt. In der zweiten Hälfte der Arbeit …

marketing strategies and develop better policies to promote the use of private retail sales portals. This research also provides …

This research provides empirical evidence on the implementation of the strategic marketing planning in the context of … Indonesia, a newly industrialized country. Drawing from a contingency theory, the research posits that the credibility of … marketing strategy depends on the external business environments and its formulation process. The credibility of marketing …

making problems. When applying data to Indonesia, the new approach has successfully identified key sectors the Indonesian … policies in Indonesia. …

In Indonesia, development of sustainable supplies of timber has failed to keep pace with industrial demand. After … decades of overharvesting and clearing to bridge supply gaps, Indonesia’s forests and forest industries are in a crisis, with …

This dissertation examines the implementation of decentralization in Indonesia andmeasures the incentives of fiscal … methodology, the efficiency of Indonesia’s 26 statesgovernment expenditure over a 10-year period (1996-2005) is constructed using …, InstitutionalDevelopment, Public Expenditure, Capital Investments, Indonesia …