and hotel occupancy. One important question to be considered is what determines consumers’ willingness to purchase in co … fit in this study has two key components which positively influence a consumer’s intention to purchase. Firstly, the … risk model the finding also indicates two key components which positively influence a consumer’s intention to purchase. The …

consumers have been slow to adoptonline purchasing. Previous research has shown that consumers perceive risksassociated with … websites. Research has shown that brand knowledgehas a direct effect on a consumer’s intention to purchase from an online …,social, and personal risk. Of these risks, only performance risk had an influenceon a consumer’s purchase intention from a non …

Are consumers more likely to favor brands offered by companies that engage incause-related marketing (CRM)? This study … measureconsumers' involvement with the products. The results suggest that when involvement ishigh, consumers develop more favorable …,however, consumers' responses toward the sponsoring companies vary. In short, thepositive effect ofthe perceived CRM advantages is found …

restructuring on decision processes and outcomes. Five experimental studies show that consumers examine less information and engage … in more compensatory decision processes when interactive restructuring tools are available. Consumers also increase their … by the types of tools that marketers make available to consumers. Part two of the dissertation explores the effects of …

The present master thesis analyzes various factors, making impact on Lithuanian and foreign consumers’ behaviour and … the process stages of consumers’ taking a solution. The work defines the interrelations between women’s jackets assortment … conclusions and offers will be useful to heads of companies trading with women’s clothes, who aim at better finding out consumers …